23A – Your Venture’s Unfair Advantage
23A – Your Venture’s Unfair Advantage 1.My social network: I know a lot of people who are in sororities and fraternities Valuable: This is extremely valuable, because word of mouth will be key for this app Rare: It’s not rare, however I believe my social network is stronger than a corporate executive in regards to the young adult market Inimitable: This is easy to imitate, but also hard if you don’t possess a high degree of social skills Non-substitutable: It can be substituted by partnering with a sorority or fraternity 2. My setting: I am in a town that has three colleges within 10 minutes of each other Valuable: This is valuable because it means there is potential a large audience Rare: Not extremely rare because college towns are all over Inimitable: It can be imitated Non-substitutable: To have such a large young audience it’s hard to substitute for something else 3. Lack of Competition: All apps that I can find have extremely poor ratings Valuable: ...