12A – Figuring Out Buyer Behavior No. 1
12A – Figuring Out Buyer Behavior No. 1 Choosing a Segment: For my segment I chose small bars in my area. All of these bars are not nearly as well known in the college scene. The first place I went to was Boca Resto Lounge. There website needs some updating, but have all of their events for the month posted. The second bar I went to was Moons Tavern an Irish pub. Its only 8 miles from FAU, yet rarely discussed as a go to bar. The last place was Turn 3 Sports bar. They are about 9 miles away, there promotions are not the best and the website needs some improvements. What I learned: Throughout my interviews I learned all three of these bars had somewhat the same strategy for advertising. They would post stuff on social media such as Facebook and twitter and then have their promotions on their website. Other than that they would only do radio ads when they had a big event going on. I asked why they have not tried to improve social media presence. They all came back and said the...