Kai Heller-Spencers Blog

9A – Testing the Hypothesis, Part 2 Who: I went to three business owners, a Starbucks owner, a McDonalds owner, and local clothing store. I learned that even though they don’t trade in the market, other than by putting money into the S&P 500, they still like to look at large corporation numbers and compare numbers. As well as look into market trends in their sector. Then I called up a friend who is an actuary. An actuary is person who determines the likelihood of an event like death or sickness occurring. She said she rarely looks into the stock market and because she is a life insurance actuary, and not a business actuary she doesn’t look into the economics of how businesses are doing. The last person I interviewed was an intern at the mayor’s office. She said she constantly is on the news sites reading about any political issue. She wants to stay informed with all the issues. Although she never invests, she does look into other markets to see how they are doing and what

7A – Testing the Hypothesis, Part 1 1. Retail investors have a difficult time researching companies to invest in due to the overwhelming amount of data spread across different websites.   2.         The who: Retail investors all across the globe The what: Investors cannot easily find information about companies/sectors/markets they are researching and investing in.    The why: New information is constantly being added to the internet and there hasn’t been a company able to filter all the data into one site. 3. Testing the who: Retail investors are not the only one who has the problem, financial firms who can’t afford Bloomberg Terminal and even the ones can generally one have one or two terminals. If more than one person is trying to research a company, then they are out of luck. Testing the what: There is a significant amount of boundaries with this opportunity. The market share is very limited. Only stock trades, stock investors and analysts have this problem. Al

8A – Solving the Problem For work I will research companies, sectors or markets to see if they are over/undervalued. Also in my free time I will do DCF analysis and stock analyses on stocks that I am interested in investing in. When I do my research I end up going to dozens of websites trying to find all the data I need. I end up wasting countless hours flipping back and forth between websites, scrolling through Google trying to find more data. My product is a massive data research website that filters thousands of trustworthy sites and spits out all relevant data onto one website. On it will be different tabs that will allow the customer to see macro level stats about the sector or industry. As well as the micro level.   They will be able to see the past 10 years of financials, all the ratios, such as WACC or debt/equity. They can see the most recent news about the particular company or sector. Even be able to see how the company breaks down it revenue into different segments.