Kai Heller-Spencers Blog

28A – Your Exit Strategy My exit strategy is to run the company until it has over a billion dollars in annual revenue. Then I aspire for the company to be acquired by a company such as Groupon for roughly 15 to 30 billion dollars. I believe if I can expand into markets such as Miami and Manhattan within three to five years and expand into other demographics with a more diverse product line, then my company can easily have over 500 million in revenue within five to ten years.   And over one billion in revenue within fifteen years. The problem will be staying ahead of the competition and creating new products to expand our market share. The reason I chose to be acquired instead of running the company until I retire, is because my true passion is the stock market. I want to take my proceeds from the venture and start my own hedge fund. Eventually creating the largest and most respected hedge fund out there. Since my plan is to be acquired I have three things in mind that I thin...

Celebrating Failure  I have failed severely three times this semester while doing options trading. In an extremely simple sense, options trading is a trader betting a security will either go up or down in a specific period of time. The reason I failed was because I kept using the same strategy and it clearly didn’t work. I did what is called buying on the dip. Basically when a stock falls a significant amount, you buy it at the bottom hoping it will rally back.   I tried to do technical analysis to see the support and resistance lines and plan my entrance and exit strategy. After losing big on GoPro, Qualcomm and Snapchat, I decided enough is enough! Undoubtedly my strategy is not effective and unless something changes my account balance will get lower and lower. Learning from my mistakes I have updated my strategy and merged value investing with technical analysis. This means I initially only look at the fundamentals of the company, i.e.: the company’s balance shee...

Existing Market: After conducting the three interviews I came up with several new ideas for my venture, and ways to improve the venture. One suggestion I received that had not occurred to me, was to set up a point system. He suggested that every time the customer had their barcode scanned, they received points.   After a certain amount of points, the customer would be awarded with a prize. That way it creates an incentive to use the app. Another great idea, was to create a subscription service for the customers. They would pay a few dollars each month and have a completely ad free experience. That way I can create a much more reliable revenue stream. As well as, create a loyal following. New Market: After some thinking, I came up with a market that is radically different then my existing market. My venture is focused on marketing to young people. I thought, why not take that and adjust it to target generation X. People who are between 36 and 56. For this market I would c...